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FONT-SIZE: 14pt; mso-hansi-font-family: 楷体_GB2312; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><FONT size=4 face=宋体>    </FONT></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 14pt; mso-hansi-font-family: 楷体_GB2312; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><FONT size=4 face=宋体> <p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; float: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 0px; font: 16px/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; display: inline !important; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 32px; -webkit-text-stroke-width: 0px">10æœ?6日，由中国国际电å­å•†åŠ¡ä¸­å¿ƒã€æµ™æ±Ÿçœå•†åŠ¡åŽ…ã€æµ™æ±Ÿçœä¸½æ°´å¸‚政府è”åˆä¸»åŠžçš„“首届中国农æ‘电å­å•†åŠ¡ä¸»é¢˜ä¼šè®®â”€â”€äº’è”ç½?绿水é’å±±”在浙江çœä¸½æ°´å¸‚å¬å¼€ã€‚大会以“互è”ç½?绿水é’å±±”为主题，邀请知åç»æµŽå­¦å®¶ã€ç”µå­å•†åŠ¡è¡Œä¸šä¸“家ã€æ”¿åºœå®˜å‘˜ç­‰å…±åŒç ”讨农æ‘电å­å•†åŠ¡å‘展现状ã€å‘展趋势ã€å‘展通é“，æå‡ã€æ€»ç»“中国农æ‘电å­å•†åŠ¡å‘展模å¼ï¼ŒæŽ¨åŠ¨å†œæ‘实现绿色å‘展ã€å’Œè°å‘展。æ®æ‚‰ï¼Œé¦–届中国农æ‘电å­å•†åŠ¡ä¸»é¢˜ä¼šè®®æ˜¯å›½å†…农æ‘电å­å•†åŠ¡é¢†åŸŸæœ€é«˜çº§åˆ«çš„盛会，是展示全国农æ‘电å­å•†åŠ¡æˆç»©å’Œäº¤æµçš„核心舞å°ï¼Œå…±çº?000åå„界嘉宾å‚加了会议ã€?/span><strong style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">中国国际电å­å•†åŠ¡ä¸­å¿ƒç ”究院院长æŽé¸£æ¶›å—邀出席会议，并在会上å‘布首个《中国农æ‘电å­å•†åŠ¡å‘展报告》ã€?/strong></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><strong style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px"><img border="0" style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px" alt="" src="/images/img.ec.com.cnarticle2016102620161026140926243.jpg" /><br /></strong></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">æŽé¸£æ¶›è¡¨ç¤ºï¼š</span>今年以æ¥ï¼Œå†œæ‘网络零售é¢æŒç»­å¿«é€Ÿå¢žé•¿ï¼Œå¢žé€Ÿæ˜Žæ˜¾è¶…过城市。一季度农æ‘网络零售é¢?480多亿元，二季度进一步上å‡åˆ°1680多亿元，环比增长13.48%，高出城市网络零售环比增é€?个百分点以上。农æ‘网络零售é¢åœ¨å…¨å›½ç½‘络零售é¢çš„å æ¯”æŒç»­æå‡ï¼Œä¸ŠåŠå¹´å·²ç»å åˆ?4.14%ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">以下为报告内容展示：</p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: left; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"> </p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">中国农æ‘电å­å•†åŠ¡å‘展报告</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">ï¼?015—2016ï¼?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">（简版）</p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: right; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">中国国际电å­å•†åŠ¡ä¸­å¿ƒç ”究é™?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: right; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">二○一六年å月</p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">自å¤ä»¥æ¥ï¼Œå†œæ‘çš„å‘展都是国家ç»æµŽå‘展ã€ç¤¾ä¼šç¨³å®šçš„基础ä¿éšœã€‚农æ‘电å­å•†åŠ¡çš„å‘展促进了农产å“进城，城市消费å“下乡，æ高了农æ‘ç»æµŽå‘展水平，带动了当地产业å‘展，进而改善城乡二元结构，缩å°åŸŽä¹¡å·®è·ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">在我国，电å­å•†åŠ¡æœ€åˆä»Žä¸œéƒ¨æ²¿æµ·åŸŽå¸‚å‘展壮大以æ¥ï¼Œä¸æ–­åœ°å‘全国扩散，覆盖了所有城市。近些年，电å­å•†åŠ¡é€æ­¥åœ°å‘农æ‘渗é€ï¼Œæ·˜å®æ‘ã€æ·˜å®é•‡ç­‰å¦‚雨åŽæ˜¥ç¬‹èˆ¬å±‚出ä¸ç©·ï¼Œä¸ºå†œæ‘çš„ç»æµŽå‘展带æ¥æ–°åŠ¨åŠ›ã€‚乡æ‘在电å­å•†åŠ¡åŠäº’è”网的推动下，æˆä¸ºå¤§å¤§å°å°çš„节点，进入全国甚至全çƒçš„生产链æ¡å’Œç”Ÿæ´»ä½“ç³»ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">éšç€æ™ºèƒ½æ‰‹æœºåœ¨å†œæ‘çš„æ™®åŠä»¥åŠäº’è”网在农æ‘的渗é€ä¸æ–­åŠ æ·±ï¼ŒåŸŽä¹¡ä¿¡æ¯é¸¿æ²Ÿé€æ¸ç¼©å°ï¼Œå†œæ‘电å­å•†åŠ¡çš„å‘展步ä¼ä¸æ–­åŠ å¿«ï¼Œè¿™ä¸ä½†ä¸°å¯Œäº†å†œæ°‘的物质生活，也使当地农产å“通过网络销往全国甚至全çƒã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">农æ‘电å­å•†åŠ¡çš„å‘展æ高了当地农民收入，å过æ¥ï¼Œå†œæ°‘收入的æ高åˆä½¿ä»–们有更强的消费能力，这样相互促进，形æˆè‰¯æ€§å¾ªçŽ¯ï¼ŒæŽ¨åŠ¨å†œæ‘电å­å•†åŠ¡åŠ é€Ÿå‘展ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">农æ‘电å­å•†åŠ¡åœ¨å¿«é€Ÿå‘展的过程中，ä¸å¯å¦è®¤åœ°ä¹Ÿé‡åˆ°äº†å¾ˆå¤šçš„挑战，农产å“åŒè´¨åŒ–比较严é‡ï¼Œä¹¡æ‘物æµé…é€ä½“系的ä¸å®Œå–„，农æ‘电å­å•†åŠ¡äººæ‰çš„匮ä¹ï¼Œä¾›åº”链体系尚ä¸æˆç†Ÿç­‰å› ç´ éƒ½æ˜¯ä»¥åŽéœ€è¦è§£å†³çš„问题。我们相信这些挑战会éšç€ä¸­å›½ç”µå•†å¸‚场的ä¸æ–­æˆç†Ÿä¸€ä¸ªä¸ªè¢«æ¶ˆåŒ–。总之，电å­å•†åŠ¡å·²ç»å½±å“到我们æ¯ä¸€ä¸ªäººï¼Œæ¸—é€åˆ°æˆ‘们生活的æ¯ä¸€ä¸ªè§’è½ï¼Œä¾ç„¶ä¸æ–­åœ°åœ¨å‘挥ç€å®ƒå¼ºå¤§çš„å½±å“力ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">一ã€?中国农æ‘电å­å•†åŠ¡å‘展核心数æ®</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（一ï¼?农æ‘网民状况</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">截至2016å¹?月，我国网民中农æ‘网民å æ¯?6.9%，规模为1.91亿；城镇网民å æ¯”73.1%，规模为5.19亿，è¾?015年底增加2571万人，增幅为5.2%，è§å›?ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><img border="0" style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px" alt="" src="/images/img.ec.com.cnarticle2016102420161024145659161.jpg" /><br /> </p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="font-family: 黑体"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">å›?1 中国网民城乡结构</span></span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">农æ‘互è”网普åŠçŽ‡ä¿æŒç¨³å®šï¼Œæˆªè‡?016å¹?月为31.7%。但是，城镇地区互è”网普åŠçŽ‡è¶…过农æ‘地区35.6个百分点，城乡差è·ä»ç„¶è¾ƒå¤§ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><img border="0" style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px" alt="" src="/images/img.ec.com.cnarticle2016102420161024145736482.jpg" /><br /> </p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="font-family: 黑体"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">å›?2  2014.6-2016.6 中国城乡互è”网普åŠçŽ‡</span></span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（二）农æ‘网购规æ¨?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">æ®å•†åŠ¡éƒ¨ç»Ÿè®¡æ•°æ®ï¼?2015年农æ‘网购市场规模达3530亿元，åŒæ¯”增é•?6%ã€?016年上åŠå¹´å†œæ‘网购市场规模è¾?120亿元，预è®?016年全年将è¾?475亿元ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">今年以æ¥ï¼Œå†œæ‘网络零售é¢æŒç»­å¿«é€Ÿå¢žé•¿ï¼Œå¢žé€Ÿæ˜Žæ˜¾è¶…过城市。一季度农æ‘网络零售é¢?480多亿元，二季度进一步上å‡åˆ°1680多亿元，环比增长13.48%，高出城市网络零售环比增é€?个百分点以上。农æ‘网络零售é¢åœ¨å…¨å›½ç½‘络零售é¢çš„å æ¯”æŒç»­æå‡ï¼Œä¸ŠåŠå¹´å·²ç»å åˆ?4.14%ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px"><img border="0" style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px" alt="" src="/images/img.ec.com.cnarticle2016102420161024150052593.jpg" /><br /></span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（三）全国电商园区数é‡?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">截止åˆ?016å¹?月，全国电å­å•†åŠ¡å›­åŒºæ•°é‡è¾?122家，åŒæ¯”增长çº?20%，显示全国电å­å•†åŠ¡å›­åŒºå»ºè®¾çƒ­æ½®ä»åœ¨æŒç»­ã€‚浙江ã€å¹¿ä¸œå’Œæ±Ÿè‹æ˜¯å…¨å›½ç”µå•†å›­åŒºæœ€å¤šçš„çœä»½ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><img border="0" style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px" alt="" src="/images/img.ec.com.cnarticle2016102420161024150152228.jpg" /><br /> </p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">二ã€ä¸­å›½å†œæ‘电å­å•†åŠ¡å‘展主è¦ç‰¹ç‚?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">近两年以æ¥ï¼Œå…¨å›½å†œæ‘电å­å•†åŠ¡æŒç»­å‘ˆçŽ°å‡ºå¿«é€Ÿå¢žé•¿çš„æ€åŠ¿ï¼Œå†œæ‘市场需求旺盛，中央和地方政府纷纷出å°æ”¿ç­–给予扶æŒï¼Œå„大电商ä¼ä¸šä¸æ–­å¸ƒå±€ï¼Œæ¶‰å†œç”µå•†çš„èžèµ„总é¢ä¹Ÿå¿«é€Ÿå¢žé•¿ï¼Œè¿™äº›éƒ½ä¸ºå†œæ‘电å­å•†åŠ¡çš„å‘展æ供了强有力的支撑。我国农æ‘电å­å•†åŠ¡å‘展呈现出以下几个特点ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（一）农æ‘实物型行业å‘展特色鲜明</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">全国农æ‘实物型网络零售排åå‰ä¸‰çš„行业分别是æœè£…ã€éž‹å¸½ã€å®¶è£…家饰ã€?Cæ•°ç ï¼Œä¸ŠåŠå¹´ç½‘络零售é¢åˆè®¡å æ¯?4.29%。以江浙为代表的农æ‘地区ä¾æ‰˜è¾ƒå¼ºçš„县域产业基础，形æˆå®¶è£…家饰ã€å®¶å…·ç”¨å“产业优势；食å“ä¿å¥æ˜¯ä¸­è¥¿éƒ¨å†œæ‘的支柱行业，其中特色农产å“ã€é£Ÿå“å†åŠ å·¥ã€ä¸­è¯æä¿å¥å“是其优势产业ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（二）农产å“电å­å•†åŠ¡å“类分化明显</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">上åŠå¹´ï¼Œå…¨å›½å†œäº§å“网络零售行业排åä¾æ¬¡æ˜¯æ°´æžœã€èŒ¶é¥®ã€è‰è¯å…»ç”Ÿã€ç²®æ²¹ã€åšæžœã€ç•œç¦½ã€æ°´äº§ã€è”¬èœã€èŠ±å‰æ¤ç‰©ç­‰ï¼Œå…¶ä¸­ï¼Œå‰ä¸‰å¤§è¡Œä¸šåˆè®¡å æ¯?6.11%。水果标准化å‘展水平相对较高，电商å‘展较快，网络零售é¢åœ¨å†œäº§å“网络零售中å æ¯”è¾?2.23%。茶饮和è‰è¯å…»ç”Ÿè¡Œä¸šäº§å“具有价值密度高ã€ä¸æ˜“å˜è´¨ã€ç‰©æµæˆæœ¬ä½Žç­‰ç‰¹ç‚¹ï¼Œå‘展较早，是近几年网销较好的两大类农产å“，网络零售å æ¯”分别è¾?8.71%ã€?5.17%ï¼›åšæžœç±»å†œäº§å“虽然å‘展较快，但市场体é‡è¾ƒå°ï¼ŒæŽ’å中游，å æ¯”为11.37%。其它农产å“å—物æµæˆæœ¬å’ŒæŠ€æœ¯æ¡ä»¶ç­‰å› ç´ å½±å“较大，更多地ä¾èµ–传统线下市场：粮油行业总体价值密度ä¸é«˜ï¼Œç‰©æµæˆæœ¬è¾ƒå¤§ï¼Œå æ¯”为14.08%；畜禽ã€æ°´äº§ã€è”¬èœè¡Œä¸šå—制于冷链仓储物æµæŠ€æœ¯å’Œæˆæœ¬ç­‰ç“¶é¢ˆï¼Œåœ¨å†œäº§å“份é¢ä¸­åŸºæ•°è¾ƒå°ï¼Œå æ¯”分别ä¸?.80%ã€?.21%ã€?.29%；花å‰æ¤ç‰©è¡Œä¸šï¼ˆå°¤å…¶ä»·å€¼è¾ƒé«˜çš„）ä¸é€‚åˆå¸¸è§„快递物æµè¿è¾“æ–¹å¼ï¼Œå æ¯”ä¸?.03%ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（三）电商扶贫æˆä¸ºå›½å®¶æ‰¶è´«çš„新模å¼?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">国家已ç»ç¡®ç«‹äº?020å¹´å…¨é¢æ¶ˆé™¤æžç«¯è´«å›°çš„战略目标，近几年，éšç€äº’è”网ç»æµŽçš„å‘展，农æ‘电商在扶贫å‡å›°è¿‡ç¨‹ä¸­å±¡åˆ›å¥‡è¿¹ã€‚贫困地区的农民借助互è”网工具，在市场的推动下，爆å‘出了惊人的创新力和生产力，他们迅速摆脱贫困，对接并èžå…¥çŽ°ä»£ç”Ÿäº§å’Œç”Ÿæ´»æ–¹å¼ã€‚在全国å„地的电商消贫实践中，探索出了多ç§æ–¹å¼ï¼Œæœ‰çš„立足山区，有的扎根边疆，有的探索农旅结åˆï¼Œæœ‰çš„å°è¯•æ¶ˆè´¹å¼•é¢†ï¼Œæœ‰çš„ä¾æ‰˜è‰æ ¹åˆ›ä¸šå½¢æˆå†…生力é‡ï¼Œè¿™äº›å®žè·µä¸ºæ›´å¤šè´«å›°åœ°åŒºçš„消贫致富æ供了å®è´µçš„ç»éªŒã€‚如浙江çœä¸½æ°´å¸‚委市政府å°?ldquo;农æ‘电商”作为农民致富çš?ldquo;新三å®?rdquo;之一，结åˆçœçº§å†œæ‘电å­å•†åŠ¡åˆ›æ–°å‘展示范区建设，大力推进农æ‘电å­å•†åŠ¡å‘展，为丽水市连续七年å–å¾—å…¨çœå†œæ°‘收入增幅第一åšå‡ºäº†ç§¯æžè´¡çŒ®ï¼ŒæœŸé—´æ¶ŒçŽ°å‡ºäº†“北山模弔ã€åŽ¿é•¿å…¬ç›Šä¼—ç­¹å–大米ã€é‚昌金竹电商助力精准扶贫以åŠå†œå®¶ä¹æ¥æ–™åŠ å·¥ç”µå­å•†åŠ¡æ˜¾ç¥žé€šç­‰ä¸€ç³»åˆ—典型案例ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（四）生æ€åŒ–çš„å‘展方å¼?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">产业园的èšé›†ï¼Œå¿«é€’å…¬å¸ã€ç”µå­å•†åŠ¡å…¬å¸ã€æ‘„影摄åƒã€å›¾ç‰‡å¤„ç†ã€ç½‘店装修代è¿è¥ã€ç­–划è¿è¥ã€åŸ¹è®­å…¬å¸ã€é‡‘èžæœåŠ¡æœºæž„ã€æ”¿åºœæ”¯æŒæœºæž„å„ç§ç»„织的出现，构筑了农æ‘电商å‘展的生æ€ç³»ç»Ÿã€‚越æ¥è¶Šå¤šçš„区域出现了生æ€åŒ–å‘展方å¼ï¼Œä¸Žç”µå•†ç›¸å…³çš„æœåŠ¡æœºæž„èšé›†åœ¨ä¸€èµ·ï¼Œå…±ç”Ÿå…±èµ¢ã€ååŒå‘展，形æˆäº†å®Œæ•´çš„生æ€åœˆã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">三ã€ä¸­å›½å†œæ‘电å­å•†åŠ¡å‘展现çŠ?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（一）农æ‘网络建è®?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">æ ¹æ®å·¥ä¿¡éƒ¨çš„统计，截è‡?015å¹?月，我国93.5%的行政æ‘å·²ç»å¼€é€šå®½å¸¦ã€‚农æ‘光缆到æ‘ã€å…‰çº¤å…¥æˆ·å¿«é€ŸæŽ¨è¿›ã€‚到2015年年底，江è‹çœå·²ç»å®žçŽ°å†œæ‘æ•°æ®çƒ­ç‚¹åŒºåŸŸçš„有效覆盖，对全部3A级以上景区实现全覆盖，人å£è¦†ç›–率达到85%，数æ®ä¸šåŠ¡éœ€æ±‚覆盖率åˆ?5%；四å·çœ“农æ‘家庭4MåŠä»¥ä¸Šå®½å¸¦æŽ¥å…¥èƒ½åŠ?rdquo;指标达到äº?9.4%；湖å—çœæŽ¨åŠ¨å®žæ–½“六大工程”，通过多ç§ä¸¾æŽªæœ‰æ•ˆè§£å†³è´«å›°åœ°åŒºä¿¡æ¯é€šä¿¡ç½‘络覆盖问题；海å—çœå†œæ‘宽带用户åŒæ¯”增长20.9%，连续第五年快于城市宽带å‘展。在我国网购市场规模çªç ´ä¸‡äº¿ä¹‹åŽï¼ŒåŸŽå¸‚网购市场增速é€æ¸æ”¾ç¼“，农æ‘网络通信状况的改å˜ï¼Œä¸ºç”µå­å•†åŠ¡çš„æŒç»­å¢žé•¿å¥ å®šäº†åšå®žçš„基础ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">但从全国情况看，乡æ‘光网数é‡ä»æ˜¾ä¸è¶³ã€‚很多å远农æ‘还没有宽带接入，网络建设的步ä¼è¾ƒä¸ºè½åŽï¼›é¢å‘三农的信æ¯ç½‘ç«™ã€æ•°æ®å¹³å°å’Œåº”用都比较少，城乡之间的“ä¿¡æ¯åŒ–鸿æ²?rdquo;ä¾ç„¶æ˜Žæ˜¾å­˜åœ¨ï¼›å†œæ‘电商的信æ¯åº”用è½åŽäºŽéœ€æ±‚。åŒæ—¶å„地农æ‘电商基础建设的å‘展水平相差很大，æžä¸å¹³è¡¡ã€‚为此，工业和信æ¯åŒ–部å¯åŠ¨äº†“宽带中国”2015专项行动，明确æ出：城市æ速å‡çº§ä¸Žå†œæ‘æ™®éæœåŠ¡åŒæ­¥æŽ¨è¿›ã€‚在城市ä¸æ–­æŽ¨è¿›å®½å¸¦æ™®åŠæ速，带动我国宽带整体水平ä¸æ–­æå‡çš„åŒæ—¶ï¼Œé€æ­¥åŠ å¤§å…¬å…±è´¢æ”¿å¯¹å†œæ‘地区宽带å‘展支æŒåŠ›åº¦ï¼ŒåŠªåŠ›æŽ¨åŠ¨ç¼©å°åŸŽä¹¡“数字鸿沟”ã€?015年，农æ‘åŠå远地区宽带建设得到专项资金的支æŒã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（二）农产å“电商</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">è‡?995年以æ¥ï¼Œæˆ‘国农产å“电商ç»è¿?1å¹´çš„å‘展，已åˆæ­¥å½¢æˆäº†åŒ…括涉农网上期货交易ã€æ¶‰å†œå¤§å®—商å“电å­äº¤æ˜“ã€æ¶‰å†œB2B电å­å•†åŠ¡ç½‘站，以åŠæ¶‰å†œç½‘络零售平å°ç­‰åœ¨å†…的多层次涉农电å­å•†åŠ¡å¸‚场体系和网络体系ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">1.网上农产å“期货交易市场ã€?015年，我国网上商å“期货交易总é¢è¾?36.47万亿元，其中，农产å“期货交易å“ç§è¾?1个，交易é¢?8.7万亿元，约å å•†å“期货市场交易总é‡çš?6%ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">2.农产å“大宗商å“电å­äº¤æ˜“市场ã€?015年，全国农产å“大宗商å“交易市场达åˆ?02家（农林牧副渔市场），约å å…¨å›½å¤§å®—商å“交易市场总é‡1021家的40%，涉农电商交易é¢è¶…过20万亿元ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">3.生鲜农产å“网络交易市场ã€?015年，生鲜农产å“网络交易市场交易é¢è¾¾åˆ°544亿元，增é•?7.7%ï¼?018年预计超è¿?500亿元ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">4.食æ农产å“电å­å•†åŠ¡å¸‚场ã€?012年以æ¥ï¼Œæˆ‘国B2B食æ供应平å°äº§ç”Ÿï¼?014-2015年食æ农产å“电商æˆä¸ºä¸€ç§æ¯”较时尚的电商现象，主è¦é’ˆå¯¹ä¸‹æ¸¸é¤åŽ…æä¾›é…è´§æœåŠ¡ï¼Œé€šè¿‡ä¸ºå¤šå®¶é¤åŽ…集中采购æ¥èŽ·å¾—议价æƒï¼Œå¹¶æ供物æµæœåŠ¡ï¼Œä»Žè€Œä¸ºä¸‹æ¸¸é™ä½Žæˆæœ¬ï¼Œä¹Ÿæ高了é¤é¥®çš„ç»æµŽå’Œç¤¾ä¼šæ•ˆçŽ‡ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">5.农产å“网上购销对接会ã€?015年，商务部分别组织了å¤ç§‹å­£å’Œå†¬å­£å†œäº§å“网上购销对接会，交易é¢å…±è®?6.6亿元。其中，å¤ç§‹å­£å†œäº§å“网上购销对接会共æœ?8个çœï¼ˆè‡ªæ²»åŒºã€ç›´è¾–市）的335个县（市ã€åŒºï¼‰å•†åŠ¡ä¸»ç®¡éƒ¨é—¨ä¸ŠæŠ¥å†œäº§å“供求信æ¯43.6万æ¡ï¼Œæ¶‰åŠå†œäº§å“å“ç§768ç§ï¼Œä¿ƒæˆå†œäº§å“销å”?7万å¨ï¼Œæˆäº¤é‡‘é¢?6.8亿元；冬季农产å“网上购销对接会共æœ?8个çœï¼ˆè‡ªæ²»åŒºã€ç›´è¾–市）的296个县（市ã€åŒºï¼‰å•†åŠ¡ä¸»ç®¡éƒ¨é—¨ä¸ŠæŠ¥å†œäº§å“供求信æ¯55.1万æ¡ï¼Œæ¶‰åŠå†œäº§å“å“ç§809ç§ï¼Œä¿ƒæˆå†œäº§å“销å”?7.5万å¨ï¼Œæˆäº¤é‡‘é¢?9.8亿元ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（三）农资电商å‘展情å†?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">我国农资市场较大，但农资电商相对滞åŽã€‚具体æ¥è¯´ï¼Œæˆ‘国农资市场容é‡è¶…过2万亿元，其中化肥7500亿元ã€å†œè?800亿元ã€å†œæœ?000亿元ã€ç§å­?500亿元，农资电商相对滞åŽã€‚虽然农资电商网站较少ã€äº¤æ˜“é¢è¾ƒå°ã€æ‰€å æ¯”较å°ï¼Œä½†å®ƒæ˜¯æ¶‰å†œç”µå•†çš„一个è“海，具有巨大的å‘展潜力ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">è‡?008年以æ¥ï¼Œæˆ‘国å“牌农资ä¼ä¸šå°±å¼€å§‹æŽ¢ç´¢ç”µå­å•†åŠ¡ï¼Œå†œèµ„电商模å¼ç™¾èŠ±é½æ”¾ï¼Œä¸»è¦æœ‰ç¬¬ä¸‰æ–¹ç”µå•†å¹³å°æ¨¡å¼ï¼ˆäº‘农场ã€å†œä¸€ç½‘等）ã€å†œèµ„ä¼ä¸šè‡ªè¥æ¨¡å¼ï¼ˆé²è¥¿åŒ–å·¥“中国购肥ç½?rdquo;ã€ä¸­åŒ–化è‚?ldquo;ä¹°è‚¥ç½?rdquo;）等。从2014年开始，农化ä¼ä¸šç›¸ç»§æŽ¨å‡ºäº†ç”µå•†é¢†åŸŸæŠ•èµ„计划，采å–线上线下结åˆçš„æ–¹å¼å‘展农资电商ã€?015年，éšç€é˜¿é‡Œã€äº¬ä¸œã€è¯ºæ™®ä¿¡ã€é‡‘正大ã€äº‘农场ç­?ldquo;互è”ç½?”å?ldquo;+互è”ç½?rdquo;ä¼ä¸šçš„çªç„¶å‘力，农资电商异常ç«çˆ†ï¼?015å¯ç§°ä¸ºæ˜¯æˆ‘国农资电商的元年，全国农资电å­å•†åŠ¡äº¤æ˜“é¢è¶…è¿?50亿元，比2014年增长了5å€ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">农资电商也探索了一些新的è¿è¡Œæ¨¡å¼ã€‚云农场采用B2B2C模å¼ï¼Œå¹³å°ç»è¥åŒ–è‚¥ã€ç§å­ã€å†œè¯ã€å†œæœºç­‰ï¼Œå¹¶æ供其他增值æœåŠ¡ã€‚农集网以B2B模å¼ä¸ºä¸»ï¼Œä¸»è¦é’ˆå¯¹å†œèµ„零售商，打通农资销售的线上线下，åŒæ—¶å¼ºåŒ–å“牌的渠é“管ç†ã€‚农田田圈整åˆäº†ä¸Šæ¸¸å†œèµ„厂商和中游ç»é”€é›¶å”®å•†ï¼Œä¼˜åŒ–了产业链环节，帮助用户智慧选择商å“，é™ä½Žé‡‡è´­è´¹ç”¨ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（四）农æ‘日用å“电商å‘展情况</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">ç›®å‰ä¸€ã€äºŒçº¿åŸŽå¸‚网购渗é€çŽ‡å·²ç»æŽ¥è¿‘饱和的情况下，三ã€å››çº¿å¸‚场以åŠå†œæ‘市场的网购需求正旺盛ï¼?015年全国农æ‘地区网购交易é¢è¾¾åˆ°3530亿元，åŒæ¯”增长了96%，整体å‘展势头良好ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">截至2015年年底，我国共有涉农网站3万多家，新增网店达到118万家，在全国1000个县里，已ç»å»ºæˆäº?5万个电商æ‘级æœåŠ¡ç‚¹ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">浙江赶街电å­å•†åŠ¡æœ‰é™å…¬å¸æ˜¯ä¸€ä¸ªä»Žæµ™æ±Ÿçœä¸½æ°´å¸‚èµ°å‘全国的农æ‘电商平å°ï¼Œå…¶åˆ›å»ºäº†å…¨å›½é—»åçš?ldquo;é‚昌模弔，核心是æœåŠ¡å†œæ°‘，通过上行ã€ä¸‹è¡Œå»ºè®¾è§£å†³ä¹°éš¾å–难，实现农æ‘生活互è”网化ã€?013å¹?月，全国第一个æ‘级电å­å•†åŠ¡æœåŠ¡ç«™åœ¨ä¸½æ°´å¸‚é‚昌县王æ‘å£é•‡å»ºæˆè¿è¥ï¼Œæ ‡å¿—ç€ç”µå­å•†åŠ¡ä»ŽåŸŽå¸‚走进农æ‘，让农æ‘居民享å—与城市居民一样的网络购物环境，打通了城市与农æ‘çš„ä¿¡æ¯æµã€ç‰©æµå’Œèµ„金æµï¼Œä¹?ldquo;引爆”了全国农æ‘电å­å•†åŠ¡å¸‚场。截æ­?015年底，赶街公å¸åœ¨å…¨å›½12个çœã€?3个县（市ã€åŒºï¼‰ï¼Œå»ºæˆè¿?800个赶街æ‘级电商æœåŠ¡ç«™,为农æ‘å±…æ°‘æ供物æµé…é€ã€ä»£ä¹°ä»£å–ã€ç¼´è´¹å……值等æœåŠ¡1000万余次ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">阿里巴巴åœ?015年推出了æ‘淘计划，大力推è¿?ldquo;åƒåŽ¿ä¸‡æ‘”计划，并计划åœ?ï½?年内投资100亿元，æˆç«?000个县级æœåŠ¡ä¸­å¿ƒå’Œ10万个æ‘级æœåŠ¡ç«™ï¼Œæƒ åŠå…¨å›½70%的农æ‘人å£ã€‚顺丰也在加快布局全国农æ‘的物æµç½‘络，采用了åŒå‘商æµå’Œç‰©æµé€šåƒçš„战略。顺丰已ç»åœ¨å†œæ‘领域展开了布局，物æµç½‘络已ç»è¦†ç›–了大约全国40%的乡镇。顺丰还积æžé¼“励员工回乡创业，带动æœåŠ¡ç½‘点的下沉，建立乡æ‘站点，将快递直接é€è¾¾å†œæ‘农民的手中，åŒæ—¶åˆ©ç”¨ä¹¡æ‘站点ä¸?ldquo;城乡è´?rdquo;中土特产的物æµè¿é€æä¾›é‡è¦çš„支æŒã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">通过阿里巴巴旗下1688网站的日用百货市场数æ®ï¼Œå†œæ‘消费é‡è¾ƒå¤§çš„主è¦é›†ä¸­åœ¨çƒŸé…’ã€å‰¯é£Ÿå“和洗涤用å“类等商å“。针对农æ‘日用å“消费市场潜力大的特点ï¼?688å’Œä¹ä¹åŸŽæ—¥ç”¨å“批å‘等电商平å°å°†çŽ°å®žå†œæ‘中éšå¤„å¯è§çš„批å‘å°å–部æ¬ä¸Šäº†ç½‘络，解决了农æ‘消费者生活中日用å“短缺ã€ç§ç±»ä¸é½å…¨çš„困扰ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">å››ã€ä¸­å›½å†œæ‘电å­å•†åŠ¡é¢ä¸´çš„机é‡å’ŒæŒ‘æˆ?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">农æ‘电å­å•†åŠ¡ç»è¿‡è¿‘几年çªé£žçŒ›è¿›çš„å‘展，在引领城乡消费内需，é‡å¡‘产业结构，促进城乡åè°ƒå‘展方é¢èµ·åˆ°äº†é‡è¦ä½œç”¨ã€‚越æ¥è¶Šå¤šçš„有识之士é€æ¸è®¤è¯†åˆ°å†œæ‘电商未æ¥å‘展的机é‡ï¼Œå„大ä¼ä¸šçº·çº·å¸ƒå±€å†œæ‘电商，阿里巴巴ã€äº¬ä¸œã€è‹å®ç­‰éƒ½æŠŠå†œæ‘作为未æ¥å‘展战略之一。然而，农æ‘电商é¢ä¸´çš„挑战也ä¸å¯å°è§‘，农æ‘基础设施的ä¸å®Œå–„，尤其是物æµè®¾æ–½ï¼Œç”µå­å•†åŠ¡äººæ‰åŒ®ä¹ï¼Œå†œæ°‘电å­å•†åŠ¡æ„识淡薄等都æˆä¸ºäº†ç”µå•†å¿«é€Ÿå‘展的绊脚石ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（一）中国农æ‘电å­å•†åŠ¡é¢ä¸´çš„机é‡</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">1. 庞大的人å£åŸºæ•°å¸¦æ¥çš„巨大市场规模</p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">æ ¹æ®å›½å®¶ç»Ÿè®¡å±€å‘布的数æ®æ˜¾ç¤ºï¼Œæˆªè‡³2015年末，中国乡æ‘常ä½äººå?0346万人，å æ€»äººå£æ¯”é‡ä¸º43.9%。å‰æ–‡å·²ç»æ到，截至2016å¹?月，我国农æ‘网民规模ä¸?.91亿，互è”网普åŠçŽ‡ä»…为31.7%，远低于城镇67.2%çš„æ™®åŠçŽ‡ã€‚未æ?0年内，会有大é‡çš„农民入网，åŒæ—¶äº’è”网普åŠçŽ‡ä¹Ÿä¼šä¸æ–­æ高。根æ®æˆ‘国商务部å‘布数æ®æ˜¾ç¤º2015年我国农æ‘地区网购交易é¢è¾¾åˆ°3530亿元，åŒæ¯”增长了96%。未æ¥å‡ å¹´å†œæ‘网购规模ä¾ç„¶ä¼šä¿æŒé«˜é€Ÿå¢žé•¿åŠ¿å¤´ï¼Œå†œæ‘电商å‘展æ€åŠ¿è‰¯å¥½ï¼Œç¤¾ä¼šèµ„本积æžä»‹å…¥ï¼Œå†œæ‘电商æˆä¸ºä¸å°‘地方“区域ç»æµŽ”å‘展的é‡è¦å¼•æ“Žã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">2. 农æ‘居民人å‡æ”¶å…¥ä¸æ–­æ高</p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">æ ¹æ®å›½å®¶ç»Ÿè®¡å±€å…¬å¸ƒçš„æ•°æ®ï¼Œ 2015年，我国农民人å‡æ”¶å…¥çªç ´ä¸‡å…ƒå¤§å…³ï¼Œè¾¾åˆ?0772元，比上年å义增8.9%，增幅连ç»?年高于GDP和城镇居民收入增幅ã€?ldquo;å二äº?rdquo;期间我国农æ‘居民人å‡çº¯æ”¶å…¥ä¿æŒç€é«˜é€Ÿå¢žé•¿åŠ¿å¤´ï¼ˆè§ä¸‹å›¾ï¼‰ï¼Œè™½ç„¶æ¯å¹´çš„增长幅度有所收窄，但ä¾ç„¶é«˜äºŽGDP的增幅。农æ‘居民收入的ä¸æ–­æ高，自然会拿出更多的收入用于消费ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: center; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><img border="0" style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px" alt="" src="/images/img.ec.com.cnarticle2016102420161024150235151.jpg" /><br /> </p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（二）中国农æ‘电å­å•†åŠ¡é¢ä¸´çš„挑战</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">国家政策的鼎力支æŒã€å„大ä¼ä¸šçš„战略布局ã€æµ“厚的创业氛围都为农æ‘电å­å•†åŠ¡çš„快速å‘展奠定了良好基础。农æ‘电å­å•†åŠ¡å¦‚今虽然å‘展得如ç«å¦‚è¼ï¼Œå¸¦åŠ¨äº†è¶Šæ¥è¶Šå¤šçš„年轻人就业，也使很多的贫困æ‘脱贫，但ä¾ç„¶é¢ä¸´å¾ˆå¤šçš„挑战ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">1. 产å“åŒè´¨åŒ–严é‡ã€è´¨é‡æ ‡å‡†è®¤è¯éš¾ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">éšç€ç”µå­å•†åŠ¡åœ¨å†œæ‘的渗é€ä¸æ–­åŠ å¿«ï¼Œè¶Šæ¥è¶Šå¤šçš„农民é€æ¸è§¦ç½‘并从事电å­å•†åŠ¡ï¼Œäº§å“总类也在ä¸æ–­å¢žåŠ ï¼Œä½†äº§å“åŒè´¨åŒ–严é‡ï¼ŒåŒè´¨åŒ–必然会导致其竞争以低价为主è¦ç«žäº‰æ‰‹æ®µï¼Œç–²åŠ³ä¿ƒé”€ã€ç–²åŠ³æ¶ˆè´¹ï¼Œä½¿å¾—è¥å•†çŽ¯å¢ƒå˜å¾—æ¶åŠ£ï¼Œå‡ºçŽ?ldquo;劣å¸é©±é€è‰¯å¸?rdquo;现象，优质农产å“ä¸èƒ½ä¼˜ä»·ã€å†œæ°‘农产å“å–ä¸å‡ºåŽ»ï¼Œæˆ–者å–ä¸å‡ºå¥½ä»·é’±ï¼Œèµ„æºæµªè´¹ä¸¥é‡ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">如今网上的农产å“很多处于粗加工阶段，拥有QS认è¯çš„农产å“ä¼ä¸šè¾ƒå°‘ï¼?ldquo;三å“一æ ?rdquo;农产å“也是鱼目混ç ï¼Œå†œæ‘电商特色产å“的生产普éå­˜åœ?ldquo;å°è€Œæ•£”的特点。目å‰ï¼Œé€‚应电商的农产å“è´¨é‡ã€åˆ†ç­‰åˆ†çº§ã€äº§å“包装ã€ç‰©æµé…é€ã€ä¸šåŠ¡è§„范等标准化体系尚未建立，ä¸åˆ©äºŽå†œæ‘电商的å¥åº·å‘展ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">2. 物æµé…é€ä½“系需è¦å®Œå–„ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">æ‘级快递网点少，适åˆä¹¡æ‘特点的县（镇）至æ‘的二级物æµç½‘络还未形æˆï¼Œå†œæ‘基础设施的ä¸å®Œå–„也æ高了物æµæˆæœ¬ã€‚此外，部分农产å“çš„é…é€éœ€è¦å†·é“¾ç‰©æµï¼Œè€Œå†·é“¾ç‰©æµä½“系在我国å‘展滞åŽï¼Œéš¾ä»¥æŒ‰æ—¶ä¿è´¨åœ°å°†å†œæ‘生鲜产å“é…é€åˆ°å®¢æˆ·éœ€è¦çš„地方ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">3. 农æ‘电å­å•†åŠ¡äººæ‰åŒ®ä¹ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">农æ‘电商å‘展离ä¸å¼€äººæ‰çš„核心驱动，需è¦å³æ‡‚农æ‘åˆæ‡‚互è”网的人æ‰ã€‚当å‰çš„电商市场是一个æ“作性和实践性è¦æ±‚éžå¸¸é«˜çš„领域，我国电商人æ‰çš„培养模å¼åŸºæœ¬ä¸Šéš¾ä»¥æ»¡è¶³å½“下电商å‘展的实际情况，尤其是涉åŠåˆ°æŠ€èƒ½åž‹ã€è¿è¥ç®¡ç†åž‹çš„电商人æ‰ï¼Œéœ€è¦ç»è¿‡å¤šå¹´çš„电商实践æ‰èƒ½åœ¨ç”µå•†é¢†åŸŸæœ‰æ‰€æˆç»©ï¼Œè€Œè¿™å¹¶ä¸æ˜¯ä¼ ç»Ÿçš„电商教育能够满足的。此外，农æ‘电商å‘展起步较晚，基础设施ä¸å®Œå–„，薪资待é‡ä¸ä½³ç­‰å› ç´ å¯¼è‡´å®ƒéš¾ä»¥å¸å¼•åˆ°ä¼˜ç§€äººæ‰ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">4.供应链体系尚ä¸æˆç†?ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">电商压缩了农产å“æµé€šçš„中间环节，但对供应链两端的组织能力æ出了更高的è¦æ±‚，线下的供应链是农产å“电商å‘展的关键，是连接上游与下游的关键节点。目å‰ï¼Œè™½ç„¶å†œäº§å“电商的创业éžå¸¸æ´»è·ƒï¼Œä½†ç”µå•†ä¾›åº”链å„环节的互动è”åˆä¸Žåˆ†å·¥å作机制尚未形æˆï¼Œçº¿ä¸Šä¸Žçº¿ä¸‹çš„èžåˆè¿˜å­˜åœ¨å¾ˆå¤šéšœç¢ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">由于农产å“的季节性ã€åˆ†æ•£æ€§ã€æ˜“è…性，它对供应链æ出了很高的è¦æ±‚，主è¦å†œäº§å“电商平å°ä»¥æ¸ é“为王的战略加强供销一体化布局，é¢ä¸´åŠæ—¶é€è¾¾ä¸Žè‡ªå»ºæ¸ é“æˆæœ¬é«˜ã€å“è´¨ä¿éšœä¸Žç”Ÿäº§åŸºåœ°æŽ§åˆ¶éš¾çš„矛盾而ä¸å ªé‡è´Ÿã€‚大é‡ç¦»æ•£çš„农业电商创业者之间的供需信æ¯ä¸èƒ½æ•´åˆï¼Œä¾›åº”链的å‰ç«¯ä¸ŽåŽç«¯æ— æ³•å½¢æˆè§„模化的供应集èšå’Œéœ€æ±‚集åˆï¼Œäº§åœ°ä¸Žé”€åœ°ä¹‹é—´ç½‘络å–家未能有效è”åˆï¼Œç”µå•†çš„效率与æˆæœ¬ä¼˜åŠ¿éš¾ä»¥æ˜¾çŽ°ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">五ã€ä¸­å›½å†œæ‘电å­å•†åŠ¡æœªæ¥å‘展趋åŠ?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（一）农æ‘电商ä¿æŒå¿«é€Ÿå‘展势å¤?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">éšç€æ¶‰å†œç”µå­å•†åŠ¡ä¸æ–­å‘展，农æ‘电å­å•†åŠ¡äº¤æ˜“é¢åœ¨å†œäº§å“销售中的å æ¯”会æŒç»­æ高，预计未æ?年我国农产业电商交易é¢å°†å å†œäº§å“交易é¢çš„5%。åŒæ—¶ï¼Œéšç€“三网èžåˆ”ã€ç‰©è”网ã€å¤§æ•°æ®ã€äº‘计算等创新技术的广泛应用，涉农电商模å¼å°†å‘多样化å‘展，与智能农业ã€æ™ºèƒ½æµé€šã€æ™ºèƒ½æ¶ˆè´¹è¿žæŽ¥æˆä¸€ä¸ªæœ‰æœºçš„整体，涉农电商æœåŠ¡çŽ¯å¢ƒæ—¥è¶‹æ”¹å–„ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">我国æ¯å¹´æœ?900亿美元的农产å“进出å£ä¸šåŠ¡ï¼Œå†œäº§å“跨境电å­äº¤æ˜“å°†å‘挥越æ¥è¶Šé‡è¦çš„作用。跨境电å­å•†åŠ¡çš„迅猛å‘展也带动了农æ‘电商的å‡çº§è½¬åž‹ã€‚大é‡çš„跨境电商å–家ç€æ‰‹å°†ç”Ÿäº§ç‚¹å¸ƒå±€åœ¨å¹¿æ³›çš„农æ‘，一方é¢å¸®åŠ©äº†å†œæ‘电商实现产å“å‡çº§å’Œå¸‚场å‡çº§ï¼›å¦ä¸€æ–¹é¢ä¹Ÿå‘挥了跨境电å­å•†åŠ¡çš„æˆæœ¬ä¼˜åŠ¿ï¼Œæ˜¯çš„农æ‘电商和跨境电å­å•†åŠ¡çš„å‘展å¯ä»¥ç›¸äº’促进ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">未æ¥ï¼Œè·¨å¢ƒç”µå­å•†åŠ¡å°†ä»Žæ²¿æµ·å‘内地拓展，从城市å‘农æ‘渗é€ï¼Œå›½é™…化将æˆä¸ºæ›´å¤šå†œæ‘电商的é‡è¦é€‰æ‹©ï¼Œå®ƒå°†æˆä¸ºå†œæ‘电商克æœåŒè´¨åŒ–ã€å®žçŽ°å‡çº§è½¬åž‹çš„é‡è¦è·¯å¾„ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（二）农æ‘电商æœåŠ¡çŽ¯å¢ƒæ—¥è¶‹æ”¹å–?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">éšç€ç”µå­å•†åŠ¡äº§ä¸šçš„å‘展，å„类专业æœåŠ¡å•†å¼€å§‹è¿›å…¥å†œæ‘，æ供货æºä¾›ç»™ã€ä»“储ã€æ‘„影摄åƒã€å›¾ç‰‡å¤„ç†ã€ç½‘店装修代è¿è¥ã€ç­–划è¿è¥ã€èžèµ„ç†è´¢ã€æ”¯ä»˜ã€å“牌推广与管ç†å’¨è¯¢ã€äººæ‰åŸ¹è®­ã€ç‰©æµã€æ³•å¾‹ç­‰ä¸€ç³»åˆ—æœåŠ¡ã€å„类主æµçš„电商模å¼å¦‚B2Bã€B2Cã€C2Cã€C2Bã€O2O以åŠå¾®ç”µå•†ã€æœ¬åœ°ç”Ÿæ´»ã€è·¨å¢ƒç”µå•†ç­‰åœ¨æ¶‰å†œç”µå­å•†åŠ¡é¢†åŸŸå…¨é¢æ¶ŒçŽ°ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">力求打通农æ‘电å­å•†åŠ?ldquo;最åŽä¸€å…¬é‡Œ”，中国å„地农æ‘都在加紧地建设电商æœåŠ¡ç«™ã€‚政府ã€å¸‚场ã€ç¤¾ä¼šç»„织和个人，都将会æˆä¸ºæ¶‰å†œç”µå•†å…¬å…±æœåŠ¡çš„æ供者或中介者。涉农电商的生æ€çŽ¯å¢ƒå°†ä¸æ–­å¾—到改善，通过调动å„方力é‡ï¼Œæ高æœåŠ¡è´¨é‡ï¼Œé€æ­¥æ‰“破农民“é¢æœé»„土背æœå¤?rdquo;的传统ç»è¥æ€è·¯ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（三）农æ‘电商产业链ä¸æ–­å»¶ä¼¸</span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">为了é¿å…åŒè´¨åŒ–竞争，一些涉农电商ä¼ä¸šå¼€å§‹æ‹“展产业链，从零售商转为分销商，从å•çº¯çš„渠é“商转为å“牌商，从原æ料采购到设计，寻找生产厂家代工，最åŽå°†è´§å“分销给其他å°åž‹ç½‘商，é€æ­¥å»ºç«‹ä»¥å“牌商ã€æ‰¹å‘商ã€é›¶å”®å•†ä¸ºä¸»ä½“的电商纵å‘产业链层级ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">有些农民自己办加工厂，自产自销；有些农民则专åšç½‘络分销，åªè´Ÿè´£ç½‘点的销售ã€å®¢æœç­‰å·¥ä½œï¼Œè¿›è´§ã€ç”Ÿäº§ã€å‘货等由生产厂家统一处ç†ã€‚农æ‘电商的交易类型开始从å•ä¸€çš„网络零售å‘å¤åˆæ¨¡å¼è½¬å˜ã€‚åŒæ—¶ï¼Œå†œæ‘电商转型å‡çº§èƒ½å¤Ÿä¿ƒè¿›äº§ä¸šçš„å‘展，推进传统产业å?ldquo;微笑曲线”的两端延伸。æå‡è®¾è®¡æ°´å¹³ï¼Œå¼•å¯¼äº§å“æ½®æµå’Œå®žçŽ°äº§å“多样化；å‘两端拓展，原æ料往大宗商å“交易å‘展，中间产å“å‘å•å“电商化å‘展，æˆå“注é‡è®¾è®¡ç ”å‘，ä¾æ‰˜çŽ°æœ‰äº¤æ˜“å¹³å°æ¥å®žçŽ°äº§å“的零售或批å‘ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px"><span style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: none transparent scroll repeat 0% 0%; border-bottom: 0px; font-weight: bold; outline-width: 0px; padding-bottom: 0px; padding-top: 0px; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; outline-color: invert; padding-right: 0px">（四）涉农电商线上线下èžåˆè¶‹åŠ?/span></p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">2016年，农产å“批å‘市场将å‘挥线下实体店的物æµã€æœåŠ¡ã€ä½“验等优势，推动实体与网络市场èžåˆå‘展，实现线下实体市场的转型ã€?/p><p style="border-top: 0px; border-right: 0px; vertical-align: baseline; background: rgb(255,255,255); white-space: normal; word-spacing: 0px; border-bottom: 0px; text-transform: none; color: rgb(51,51,51); outline-width: 0px; padding-bottom: 0px; text-align: justify; padding-top: 30px; font: medium/28px 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Roboto, 'Heiti SC', STHeiTi, Arial, sans-serif; outline-style: none; padding-left: 0px; margin: 0px; border-left: 0px; widows: 1; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">网商批å‘市场己ç»æˆä¸ºè¿žæŽ¥å–家和传统销售市场的é‡è¦ä¸­ä»‹ç»„织。消费者往往需è¦å¤šå“ç§ã€å°æ‰¹é‡ï¼Œè€Œå†œäº§å“则以少å“ç§ã€å¤§æ‰¹é‡ä¸ºä¸»è¦ç‰¹è‰²ã€‚网商的需求与当地供应商之间存在ç€ä¿¡æ¯ä¸å¯¹ç§°ã€‚网商批å‘市场解决了这一问题。一方é¢ï¼Œä»¥å¤šå“ç§ã€å¤šæ•°é‡çš„æ–¹å¼è¿›è´§ï¼Œä»¥å¤šå“ç§ã€å°‘æ•°é‡çš„æ–¹å¼ä¸ºç½‘商æ供产å“，解决了网商所é¢ä¸´çš„商å“需求与供给信æ¯ä¸å¯¹ç§°çš„问题。å¦ä¸€æ–¹é¢ï¼Œå¯¹äºŽå†œäº§å“而言，产å“的存储是ä¿éšœäº§å“è´¨é‡çš„é‡è¦çŽ¯èŠ‚，实体批å‘市场以专业的仓储ã€åº“存进一步为网商é™ä½Žäº†å­˜è´§æˆæœ¬å’Œç»è¥é£Žé™©ã€‚此外，越æ¥è¶Šå¤šçš„农æ‘网商å–家进驻第三方电商平å°ï¼Œé€šè¿‡ä»£å·¥ä¸Žçº¿ä¸‹å®žä½“销售商åˆä½œã€å»ºç«‹ç›´é”€å¹³å°ï¼Œè¿›ä¸€æ­¥æ‹“展销售渠é“，或者利用国内微商ã€å¾®ä¿¡ç­‰ç½‘络平å°ï¼Œé€šè¿‡ç¤¾äº¤ç½‘络平å°æŽ¨å¹¿äº§å“。涉农电商借助线上和线下的èžåˆå°†æˆä¸ºå†œä¸šé¢†åŸŸä¸€ä¸ªç¨³å®šçš„ç»æµŽå¢žé•¿ç‚¹ã€?/p> </FONT></SPAN></P></DIV></DIV> <noscript><img src="http://count.bjtzh.gov.cn:8080/phpstat/count/10000046/10000046.php" alt="" style="border:0" /></noscript> </div> <DIV class=content_bot></DIV> <div align="center" style="margin:10px 0px 0px; padding-top:15px; "> </div> <div align="center" style="margin-top:10px;"> <pre> 主办：北京市通州区新城金èžæœåŠ¡å›­åŒºç®¡ç†å§”员会 版æƒæ‰€æœ‰Â? è¿è¡Œç»´æŠ¤å’Œç®¡ç†ï¼šåŒ—京市通州区信æ¯ä¸­å¿?京ICPå¤?05031679å?nbsp; 京公网安å¤?1011202001838å? </pre> </div> <script type="text/javascript" src="/tongji.js"></script></body> </HTML>